Paper代寫案例：PESTLE analysis of Tesco and Coca Cola
Paper代寫案例-樂購和可口可樂的PESTLE分析。本文是一篇由本站留學(xué)生代寫服務(wù)提供的paper代寫案例，主要內(nèi)容是針對樂購和可口可樂的PESTLE分析。內(nèi)容分別是Political政治，Economic經(jīng)濟(jì)，Social社會，Technological技術(shù)，Legal法律的和Environment環(huán)境。下面就一起來看一下這篇Paper代寫范例的具體內(nèi)容。
Tax policies: Tesco has to make sure that they are paying their taxes and making sure that their staffs are also paying their taxes.
稅收政策：特易購必須確保他們在納稅，并確保他們的員工也在納稅。
Trade restrictions: Tesco also have to make sure that they adhering to any trade restrictions in place in the United Kingdom.
貿(mào)易限制：特易購還必須確保遵守英國的任何貿(mào)易限制。
Economic climate: Because of the economic climate Tesco could be struggling to give out jobs to people which means less stores across the UK and even stores having the possibility of being closed down to reduce spending.
經(jīng)濟(jì)氣候：由于經(jīng)濟(jì)氣候的原因，特易購可能難以向人們提供工作崗位，這意味著英國各地的商店減少，甚至商店有可能關(guān)閉以減少支出。
Interest Rates: As interest rates go up so do the cost of items that Tesco might be buying for instance in January 2011 The VAT is set to rise to 20% making goods more expensive.
利率：隨著利率的上升，特易購可能在2011年1月購買的商品的成本也會上升。增值稅將升至20%，使商品更加昂貴。
Exchange Rates: Exchange rates changing mean that importing and selling goods becomes different each time as the supply of importing goods changes.
匯率：匯率的變化意味著隨著進(jìn)口商品供應(yīng)的變化，每次進(jìn)口和銷售商品都會有所不同。
Cost of capital: The cost of capital allows Tesco to see if their business is doing well and if it can be changed.
資本成本：資本成本使特易購能夠看到他們的業(yè)務(wù)是否做得很好，以及是否可以改變。
New businesses: this as it allows new businesses to expand whilst also introducing new products to the supermarket chain. A good example of this is the new microwavable meals.
新業(yè)務(wù)：這是因為它允許新業(yè)務(wù)擴(kuò)張，同時也向連鎖超市推出新產(chǎn)品。這方面的一個很好的例子是新型微波食品。
Changes in Fashion: Changes in Fashion means that Tesco needs to change their products this can be bad but it can also be good depending on how fast it is seen. This also relates to trends.
時尚的變化：時尚的變化意味著特易購需要改變他們的產(chǎn)品——這可能是壞的，但也可能是好的，這取決于人們看到它的速度。這也與趨勢有關(guān)。
Immigration: with a lot of immigrants from Eastern Europe there is a lot of demand for new goods to be put into the stores.
移民：由于有很多來自東歐的移民，商店里對新商品的需求很大。
Rate of change: The rate of which technology changes is fast at the current time which means Tesco have to keep in with it all.
變化速度：目前技術(shù)的變化速度很快，這意味著特易購必須跟上這一切。
Training: Without the relevant training of staff they can’t use the machines properly
培訓(xùn)：如果沒有員工的相關(guān)培訓(xùn)，他們就無法正確使用機(jī)器
Online Shopping: Online shopping has made Tesco extremely popular whilst also making it possible to have fewer stores around the UK and making them able to deliver to places where people may not be able to get to the stores.
網(wǎng)上購物：網(wǎng)上購物使特易購非常受歡迎，同時也使英國各地的商店數(shù)量減少，并使它們能夠送到人們可能無法到達(dá)商店的地方。
Health and Safety Laws: This restricts to the things that Tesco’s can do within their stores.
健康和安全法：這僅限于特易購在其門店內(nèi)可以做的事情。
Data Protection Act: They have to keep all data they take of their customers protected.
《數(shù)據(jù)保護(hù)法》：他們必須保護(hù)他們獲取的客戶的所有數(shù)據(jù)。
Age Restriction Limits: They have to make sure that all the workers in their stores are not selling age restricted items to under age people.
年齡限制：他們必須確保商店里的所有員工都不會向未成年人出售年齡限制的商品。
Pollution: They have to make sure that they are protecting the environment in such ways of not producing a lot of pollution
污染：他們必須確保以不產(chǎn)生大量污染的方式保護(hù)環(huán)境
Recycling: They have to have policies in place about how products are recycled such as their carrier bags.
回收：他們必須制定關(guān)于如何回收產(chǎn)品的政策，比如他們的購物袋。
Energy: They have to make sure that they are not using a lot of energy
能源：他們必須確保不消耗大量能源
PESTLE analysis for Coca Cola
可口可樂的PESTLE分析
Political
政治
Economic
經(jīng)濟(jì)
Social
社會
Technological
技術(shù)
Legal
法律
Environment
環(huán)境
Government standards: If Coca Cola doesn’t mean the government’s expectation then the company can get a fine which can range from a small price to a big price for the company.
政府標(biāo)準(zhǔn)：如果可口可樂不符合政府的期望，那么該公司可能會被處以從低價到高價的罰款。
International laws: As a global company Coca Cola needs to be careful of the changes in things such as accounting and taxation as if they get this wrong it could ruin their international status.
國際法：作為一家全球性公司，可口可樂需要小心會計和稅收等方面的變化，因為如果他們弄錯了，可能會破壞他們的國際地位。
Global company: This is a good thing as if they are lacking in sales in one or two countries they could be making it up in different countries meaning that they aren’t losing money all the time whereas they would if only operating in one country.
全球公司：這是一件好事，因為如果他們在一兩個國家的銷售額不足，他們可以在不同的國家彌補(bǔ)，這意味著他們不會一直虧損，而如果只在一個國家運(yùn)營，他們會一直虧損。
Interest rates: As rates go up it costs more to produce the Coca Cola as the price for the ingredients of which they need increases.
利率：隨著利率的上升，生產(chǎn)可口可樂的成本越來越高，因為他們需要的原料的價格也在上漲。
Economic Climate: Due to the economic climate when it crashes it means that things like Coca Cola do not get as much money as people cannot afford to spend money on buying these drinks in bulk nor singular as the price of them rises whilst the client will be struggling with money.
經(jīng)濟(jì)氣候：由于經(jīng)濟(jì)氣候的原因，當(dāng)它崩潰時，這意味著像可口可樂這樣的東西沒有得到那么多錢，因為人們買不起這些飲料的散裝或單一飲料，因為它們的價格上漲，而客戶將在錢上掙扎。
Budget cuts: This means that jobs will become cut and that people will become un-employed leaving fewer jobs in the industry and less chances to open more locations around the world.
預(yù)算削減：這意味著工作崗位將被削減，人們將失業(yè)，導(dǎo)致該行業(yè)的工作崗位減少，在世界各地開設(shè)更多門店的機(jī)會減少。
Nutrition and health: When people get to the age of about 37 they start to worry about their health more which means the demands for carbonated drinks from companies like coca Cola decrease alongside their revenues.
營養(yǎng)與健康：當(dāng)人們到了37歲左右時，他們開始更加擔(dān)心自己的健康，這意味著可口可樂等公司對碳酸飲料的需求隨著收入的減少而減少。
Diabetes: Some people with diabetes cannot drink sugary drinks such as Coca Cola therefore having the ‘Diet’ version of the drink helps as this allows them to have more of it increasing sales.
糖尿病：一些糖尿病患者不能飲用含糖飲料，如可口可樂，因此擁有“健怡”版本的飲料有幫助，因為這可以讓他們喝更多的飲料，從而增加銷售額。
Underage drinking 未成年人飲酒
When teenagers get to around the age of 15 they start to drink underage this stems the sales in companies like Coca Cola as it means they aren’t getting as many sales.
當(dāng)青少年到了15歲左右，他們開始在未成年時飲酒，這阻礙了可口可樂等公司的銷售，因為這意味著他們的銷售額沒有那么多。
New flavours: As technology advances this allows Coca Cola to try new flavours such as the Cherry Coke and Coke with lemon. This allows the Coca Cola’s revenue to go up and people want to try these different flavours.
新口味：隨著技術(shù)的進(jìn)步，可口可樂公司可以嘗試新口味，如櫻桃可樂和檸檬可樂。這使得可口可樂的收入增加，人們想嘗試這些不同的口味。
Training: due to the complexity of new technology some staff will require training to operate machines or will require experience this means that less jobs can become available.
培訓(xùn)：由于新技術(shù)的復(fù)雜性，一些員工需要接受操作機(jī)器的培訓(xùn)或需要經(jīng)驗，這意味著可用的工作崗位會減少。
Machines over humans: As machines get more complex which allows them to do more things more humans are becoming redundant due to machinery taking their position.
機(jī)器勝過人類：隨著機(jī)器變得越來越復(fù)雜，使它們能夠做更多的事情，由于機(jī)器占據(jù)了它們的位置，越來越多的人類變得多余。
Ingredients: Coca Cola has to follow guidelines to how much of each ingredient they are allowed to use to allow safe production and to enable people to drink these drinks without becoming ill or addicted.
成分：可口可樂必須遵守每種成分的使用量指南，以確保安全生產(chǎn)，并使人們能夠在不生病或上癮的情況下飲用這些飲料。
Health and Safety: The factories of which the drinks are produced in have to adhere to any Health and Safety regulations that are set out to stop injuries happening.
健康與安全：生產(chǎn)飲料的工廠必須遵守任何旨在防止傷害發(fā)生的健康與安全法規(guī)。
Patent: All products that are made by the company have to go through a patent pending before they are allowed to hit the shelves in shops and supermarkets.
專利：該公司生產(chǎn)的所有產(chǎn)品都必須經(jīng)過專利申請，才能在商店和超市上架。
Environmental laws: Coca Cola has standards set in their factory’s of which they have to follow to be allowed to produce their stock.
環(huán)境法：可口可樂公司在其工廠制定了標(biāo)準(zhǔn)，必須遵守這些標(biāo)準(zhǔn)才能生產(chǎn)其庫存。
Recycling policies: Coca Cola has to try and make their bottles are recyclable as possible without making the bottles a hazard to be drinking from this means that they might have to change the materials.
回收政策：可口可樂公司必須努力使其瓶子盡可能可回收，而不會使瓶子成為飲用的危險——這意味著他們可能不得不更換材料。
Energy: Coca Cola alongside many companies try to have an energy efficiency policy to reduce the energy they are using therefore not polluting the environment as much as they need to.
能源：可口可樂和許多公司都試圖制定能源效率政策，以減少他們使用的能源，因此不會像他們需要的那樣污染環(huán)境。
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