Case Study案例分析代寫：Motivation in the Workplace: Amazon Case Study

Case Study案例分析代寫-工作場所的動機：亞馬遜案例研究。本文是一篇留學生作業Case Study案例分析范文，主要內容是講述激勵員工的過程是當今大多數大公司最關心的問題，亞馬遜也不例外。亞馬遜為改善和提高員工道德而采用的激勵因素感到自豪。

本篇Case Study提出在亞馬遜工作很有趣，尤其是當你以工作為動力，并因其出色的潛力而獲得獎勵時。業績的回報是增加責任，并有機會購買股票作為獎勵。該公司真正以客戶為中心，并在運營的各個方面繼續努力獲得更好的客戶體驗。本篇Case Study認為有各種因素有助于亞馬遜員工的動機，其中包括以下因素：環境、發展機會、職業發展和金錢?—?所有這些因素都在激勵員工方面發揮著重要作用。以下內容就是這篇Case Study案例分析代寫的具體內容，共參考，并學習掌握Case Study怎么寫。

“We know our success will be largely affected by our ability to attract and retain a motivated employee base, each of whom must think like, and therefore must actually be, an owner.” (2017).“我們知道，我們的成功將在很大程度上受到我們吸引和留住積極員工的能力的影響，每個員工都必須有自己的想法，因此必須是所有者。”

Introduction 引言

The process of getting employees motivated is a major concern for most big companies today and Amazon is not an exception. Amazon pride its self on the motivating factors employed to improve and increase employee morals.

Working at Amazon is interesting especially when you are work driven, and like been rewarded for your excellent potentials. Performance is rewarded with increased responsibilities and an opportunity to buy into stocks as awards. The company is truly customer centric and is continuing to strive toward a better customer experience in all aspects of its operations. There are various factors that contributes to employee motivation at Amazon, and they include the following, the environment, development opportunities, career development, and money?—?all of these factors plays a significant role in motivating employees. (2016).

It is therefore important for management to create the enabling atmosphere amongst its employees and take interest in the performance of the work they do.

因此，本篇Case Study認為管理層必須在員工中營造有利的氛圍，并對他們的工作表現感興趣。

What is Motivation in the work place:工作場所的動機是什么

Motivation in the workplace is the desire to apply effort towards company’s goal and objectives thereby satisfying some individual needs. (Olusegun, 2019) Motivation is derived from the word ‘motive’ which means needs, desires, wants or drives within the individuals. It is the process of encouraging people to accomplish their goals.

工作中的動機是為了實現公司的目標，從而滿足一些個人需求。動機來源于“motive”一詞，意思是個人內部的需求、欲望、欲望或驅動力。這是一個鼓勵人們實現目標的過程。

Motivation is the desire to complete a task to the best of once ability. This can be influenced by rewards or threat, punishment or discipline. However, true motivation comes from within.

動機是指盡最大努力完成任務的愿望。這可能受到獎勵或威脅、懲罰或紀律的影響。然而，真正的動力來自內心。

According to Maslow human behaviour is goal-directed. Motivation cause goal-directed behaviour. Motivation can help individuals handle and tackle their needs purposely. Motivation can be appreciated if one understands the hierarchy of needs as describe by Maslow. Every human behaviour has a driving force which is the need that represents that behaviour. In other to get the best out of every employee manager must understand the “hierarchy of needs”. Maslow has proposed “The Need Hierarchy Model”.  (2019)

本篇Case Study根據馬斯洛的說法，人類行為是以目標為導向的。動機導致目標導向的行為。動機可以幫助個人有目的地處理和解決他們的需求。如果一個人理解馬斯洛所描述的需求層次，那么動機就會受到贊賞。每一種人類行為都有一種驅動力，即代表這種行為的需要。另一方面，為了讓每一位員工都發揮出最佳水平，經理必須了解“需求層次”。馬斯洛提出了“需求層次模型”。

At Amazon money plays a very important part in motivation of their employees. Amazon understood that money itself is not a huge motivator especially once you have already earned it. However, the ‘hope for money’ is a huge motivator’ of employees and it keeps people going. Motivation is like a huge carrot in front of every employee that keeps getting bigger as you walk towards it. Once an employee understands the visibility of their future pay today, that becomes a motivating factor. Employees feel motivated to run towards that future and work hard for it. Amazon employs other methods of motivating their employees such as learning, growth opportunities, and work environment.

在亞馬遜，金錢在激勵員工方面起著非常重要的作用。亞馬遜明白，錢本身并不是一個巨大的動力，尤其是當你已經賺到錢的時候。然而，“對錢的希望”是員工的一個巨大動力，它讓人們繼續前進。激勵就像擺在每個員工面前的一根巨大的胡蘿卜，當你走向它時，它會變得越來越大。一旦員工了解了他們今天未來薪酬的可見性，這就成為了一個激勵因素。員工感到有動力朝著未來奔跑并為此努力工作。亞馬遜采用了其他激勵員工的方法，如學習、成長機會和工作環境。

Purpose of motivation: 激勵目的

By Having a good method of motivating policy in place will help to encourage employee and can result to higher job satisfaction, and this could result to staff staying longer in employment. When staff are motivated job performance will be high and the possibility of more commitment in what they do. Workers that are not motivated usually don’t perform well in their jobs. Some employees are naturally well motivated and others require incentives. Employers can use various strategies to help increase motivation.

通過制定一個好的激勵政策方法，將有助于鼓勵員工，并提高工作滿意度，這可能會使員工在工作中停留更長時間。當員工有積極性時，工作表現會很高，而且他們在工作中有更多承諾的可能性。沒有積極性的員工通常在工作中表現不佳。一些員工天生積極性強，而另一些則需要激勵。雇主可以使用各種策略來幫助提高動力。

Willingness to Do the Job 工作意愿

By Increasing worker motivation can result in workers willingness to carry out the tasks required by the job. Once there is that willingness to perform managers are less likely to pull teeth to try to get a worker to perform tasks. It is important for job description to match duties, qualities and competencies of the position. This helps managers and workers to understand the demands of the position before, during and after coming into such position.

通過提高員工的積極性，可以使員工愿意執行工作所需的任務。一旦有了執行的意愿，管理者就不太可能竭盡全力讓員工執行任務。職位描述必須與職位的職責、素質和能力相匹配。這有助于管理者和員工在進入該職位之前、期間和之后了解該職位的需求。

Increase Performance 提高績效

Motivation helps organizations to meet their internal and external obligations. By increasing worker motivation can lead to increase job performance levels. In other to achieve increase performance managers and administrators most help workers feel as part of the team.

激勵有助于組織履行其內部和外部義務。通過提高員工的積極性，可以提高工作績效水平。另一方面，為了提高績效，經理和管理員最能幫助員工感覺自己是團隊的一部分。

Increase Retention 提高保留率

By including the workforce in decision-making processes for strategic planning in achieving organizational goal can lead to increase worker retention. This method will allow workers to feel engaged throughout the process thereby increasing employee’s motivation and willing to invested in the organization. Increasing worker motivation and job satisfaction has been linked to higher rates of retention and increased worker productivity.  (2011).

通過將員工納入實現組織目標的戰略規劃決策過程，可以提高員工的留任率。這種方法將使員工在整個過程中感到投入，從而提高員工的動力和對組織的投資意愿。工人積極性和工作滿意度的提高與更高的留用率和工人生產力的提高有關。

Increase Job Satisfaction 提高工作滿意度

A poor work environment can make any good employee lose motivation and the zeal to increase performance. Job incentives such as competitive pay, benefits and programs such as tuition reimbursement, flexible hours, scheduling and time-off would act as stimulant to increased job satisfaction. Training programs should be encouraged as this has proven to increase job satisfaction. Increased job satisfaction has shown to increase employee motivation, which then increases job retention rates. (2009).

糟糕的工作環境會讓任何優秀的員工失去動力和提高績效的熱情。工作激勵措施，如有競爭力的薪酬、福利和計劃，如學費報銷、彈性工作時間、日程安排和休息時間，將刺激工作滿意度的提高。應該鼓勵培訓計劃，因為事實證明這可以提高工作滿意度。工作滿意度的提高表明會提高員工的積極性，從而提高工作保留率。

Advantages:優點

Increased productivity 提高生產力

Increased customer satisfaction 提高客戶滿意度

Lower recruitment and selection costs 降低招聘和選拔成本

Better communication and teamwork 更好的溝通和團隊合作

Improved customer service 改進的客戶服務

Disadvantages: 缺點

Motivational rewards may become expected 激勵性獎勵可能成為意料之中的事

May be de-motivating for other employees, if they are not motivated as much as other employees.如果其他員工的積極性不如其他員工，可能會降低他們的積極性。

Non-financial motivation such as job rotation lacks specialisation and is time-consuming to change between roles 非經濟動機，如工作輪換，缺乏專業化，在角色之間轉換很耗時

CONCLUSION:結論

Amazon has been seen as an interesting place to work and managers need to find creative ways in which to consistently keep their employees motivated as much as possible. Motivation is very important for every company to improve its employee’s performance and productivity. That’s because every time when an organisation deems a task to be important and valuable to for its survival, they act with a high level of dedication and enthusiasm to its completion.

References:參考文獻

Heryati R (2019). Why Employee Motivation Is Important (& How to Improve It). [online] The 6Q Blog. 

Elizabeth Boye Kuranchie-Mensah and Amponsah-Tawiah, K. (2016). Employee motivation and work performance: A comparative study of mining companies in Ghana. Journal of Industrial Engineering and Management, [online] 9(2), p.255. 

Oyetola Solomon Olusegun (2012). Influence of Motivation on Turnover of Library Personnel in Some Public Universities in South West Nigeria. [online] 

Mullaney, T. (2017). 5 key business lessons from Amazon’s Jeff Bezos. [online] CNBC.

Psu.edu. (2011). 11. Job Satisfaction – PSYCH 484: Work Attitudes and Job Motivation – Confluence. 

Jones, M.K., Jones, R.J., Latreille, P.L. and Sloane, P.J. (2009). Training, Job Satisfaction, and Workplace Performance in Britain: Evidence from WERS 2004. 

Reference. (2019). What Is the Maslow Theory of Motivation?cards | Quizlet. [online] Quizlet. 

Case Study總結亞馬遜一直被視為一個有趣的工作場所，管理者需要找到創造性的方法，盡可能地保持員工的積極性。激勵對于每個公司提高員工的績效和生產力都非常重要。這是因為每當一個組織認為一項任務對其生存至關重要時，他們都會以高度的奉獻精神和熱情完成任務。本站提供各國各專業Case Study格式范文，Case Study代寫以及Case Study寫作輔導，如有需要可咨詢本平臺，詳細了解Case Study怎么寫。